Data

GeoIQ offers thousands of location data attributes that are sourced from 600+ government and public data sources. This vast data pool is transformed and categorized to be stored in the feature store, or the data catalog. The feature store forms the basis of advanced location intelligence and analytics to draw smarter decisions for business applications. Some of the data categories are:

Commercial

Demographic

Socio economic

Healthcare

Infrastructure

Financial

Hospitality

Travel

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Process

Location data is sourced from more than 600 government and public data sources. It is then transformed and categorized to be stored into the feature store. The feature explorer forms the basis for the data explorer and the NoCode ML models. The Data Explorer helps you fetch data values for any lat/long, address or a locality. The ML models on the other hand help you with advanced location intelligence to provide actionable insights for specific use cases.

Usecases

How our customers are using GeoIQ

Enhance models powering your business critical decisions with ML ready location datasets.

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Risk & Fraud Prediction

Improve models by incorporating location data at customer level. Flag high risk customers by identifying look-alike risk areas

Return to origin

Leverage location data to build strategies, reduce RTOs by upto 30%*

Site/Store Potential (Retail)

Accurately identify high potential store locations, cut down the location scouting time by 90%

Personalisation

Improved feed contextualization or personalised offers, give better consumer experiences by adding location into the mix

Churn Potential

Use location as an indicator to predict which users are likely to churn in real-time

Geo Marketing

Target your audience with precision, across mediums

Frequently asked questions

What is location intelligence?

Location Intelligence is the methodology of deriving insights from street-level data about people, places, businesses, behaviors, and more. It goes beyond simple data visualization on maps, to analyzing location data as an integral part of a business or societal problem. It highlights the hyperlocal attributes that impact your business. Location intelligence refers to the use of location data to gain insights into patterns and trends in a particular geographic area. It involves analyzing location-based data and applying analytics to provide actionable insights that can inform decision-making.

Why use location data for ML models?

Location data is critical to draw predictions about user behaviors. It affects demand, risk, fraud, churn, and many other variables. It is also indicative of a user’s activity. Moreover, where a person lives has a strong bearing on expected behaviors. To build models that incorporate these attributes, high quality data about places is required in a format that can be integrated into ML models. GeoIQ’s variables are ML ready and can augment the existing models to predict better outcomes.

What are the prominent use cases of location intelligence?

Location data adds value to a multitude of use cases such as assessing site potential for new locations, geo-marketing, credit risk assessment, predicting the probability of return to origin for e-commerce, and more.

What is the difference between location data and geolocation data?

Location data is a general term that refers to any information related to a specific location. Geolocation data, on the other hand, refers specifically to data that is derived from a device or technology that can pinpoint an exact geographic location, such as GPS coordinates.

What is location analytics?

Location analytics is the process of analyzing location data to gain insights into business performance and customer behavior. This type of analytics can help organizations understand how location impacts their operations and identify areas for improvement.

How is location data used in marketing?

Location data is often used in marketing to create targeted campaigns that are tailored to specific geographic areas. By analyzing location data, marketers can gain insights into consumer behavior and preferences and develop campaigns that are more likely to resonate with their target audience.

What are the benefits of location intelligence for businesses?

Location intelligence can provide businesses with a wide range of benefits, including better decision-making, improved customer service, and increased operational efficiency. By analyzing location data, organizations can gain insights into customer behavior and preferences, optimize their supply chain, and identify areas for expansion or improvement.

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